Anyone can make a movie, and everyone who wants to, should. We live in a day and age where there has never been a better time to tighten up out creative bootstraps and pole-vault into a new project that comes from the heart. The heart speaks in a very complicated language however, and only now, with the advent of social media tools and the continued simplification of computing, can the heart be translated and acted on simultaneously. It’s fodder for creativity. But despite all the advances in general technology, filmmaking has been left by the wayside. Not in actual production technology such as camera and post tools (we practically get something new in those departments every week). Instead, it’s the initial creation of a project that remains locked in an archaic for, given the times we live in.
Consider all the tools one must use to organize a film: Word to outline your story, Final Draft to write it, Facebook to reach out to people to help you make it, Movie Magic to budget your film, Facebook and Email to keep people updated on the process, Movie Magic again to schedule it, Text and Phone to organize on-set work… the list goes on. The problem is that we have become used to this process, as if there were no better way to go about it. This is disturbing because this is not the mindset with every other aspect of filmmaking. When a filmmaker needed a camera to do a specific thing that had never been done before, they made it. Consider all the advances in the industry that can be linked directly to James Cameron’s desire to push the limits of technology. Why is it that logistics and communication are left by the wayside, when the data shows that the overall spend on a production is doomed to increase by ten times over the next decade? And additionally, why is it that much of the reason costs keep going up is to account for time wasted due to disorganization and fractured communication? Industry professionals would agree that there is indeed a problem, but again, it’s so commonplace that people don’t think it can get any better.
But remember the time we live in. Remember the advances in camera and VFX technology that are bombarded at us at light speed. Remember the revolutions in global communication with Facebook and Twitter, and how a simple premise, keeping people together, formed a new way of connecting. The filmmaking industry is in dire need of a similar shakeup; something that will turn the tide and create a new standard. This new standard would simplify logistics and communication, two debatably unsexy but vital parts of filmmaking. But despite all this, the largest problem of all is that creative people sometimes refuse to create because of how complicated the process is. If we can do nothing else to rattle the industry, it must be to inspire again. The first Macintosh made computing relatable and distinctly human by simplifying its interface. Now, computing is used to create art every day. An artist should never be thwarted by a lack of means to create.
So what does this all lead to? It’s a call to action. A call to support a change in the industry. A call to allow artists of any capacity to have access to the tools they need to create. A call to utilize the every-growing technology industry to the advantage of those creators. CLAPPER is just the beginning. We have a long road ahead, but it is a beautiful one. One where we, indeed, have the technology.
BY AARON DANIEL JACOB